Leading with Data: Strategies for Engaging Business Matter Experts

Date and Time

Tue, Jul 23, 2024
11:00 A.M. EST


Join our expert speakers as we explore the T.E.A.M. approach to leading with data. Delve into the essential strategies for engaging business matter experts, emphasizing trust-building and collaboration to advance a data-driven culture. Gain invaluable insights from Barbara’s extensive career journey and learn actionable steps to build a strong, sustainable and adaptable data foundation in today’s data driven era amidst the ever-increasing pace of technological innovation.

Key takeaways include:
– Creating a strong data culture
– Fostering the relationship between business and data
– Data is everyone’s responsibility – we are all data users
– How to effectively engage business leaders in the data conversation


Barbara Cohn
Chief Data Officer, Senior Consultant, Xentity Corporation
Anu Maradapu
Manager, Data Engineer. & Analytics, Data Governance, American Airlines
Kaitlyn Ellsweig
Deputy Data Director, DNC - Nevada Coordinated Campaign