Rethinking Trust in Data

The explosive growth of data and the value it creates calls on data professionals to level up their programs to build, demonstrate, and maintain trust. The days of fine print, pre-ticked boxes, and data hoarding are gone and strong collaboration from data, privacy, marketing and ethics teams is necessary to design trustworthy data-driven practices. Join us for a discussion on the latest trends in trusted data and how you can take critical steps to build trust in data practices by:

• Embedding privacy by design into data operations
• Respecting individual choice and optimizing the ongoing relationship with consumers
• Preparing for future data challenges including responsible AI and sustainability