2-part webinar series – CFOs & CDOs: ROI for Data & Generative AI

The EDM Council Data ROI Working Group of over 100 cross-industry companies has been hard at work with Chief Data Officers (CDOs) and data management professionals from around the world building the following complimentary Data ROI assets:

• Data Office ROI (ROI of Data Office)
• Data As An Asset (Valuation of Data)
• Data Companies (DataCos)

Empirical studies indicate that intangibles account for more than 90% of the market capitalization of most publicly-traded companies. Interestingly, most intangible definitions exclude data as an asset.

This webinar series will be organized into two sessions:

Webinar 1: November 29 at 11:00 AM ET / 5 PM CET
Aligning the interests of the CDO and CFO: Introducing a practitioner perspective:

• Understanding what data ROI actually means and where we are in leveraging this insight
• Real examples of how business cases are built to track data and develop Generative AI projects
• Tracking the Return on Investment (ROI): How does this influence capital allocation decisions going forward?
• Measuring the financial value of data and AI: Does usage or purpose influence valuations?

Webinar 2: December 6 at 11:00 AM ET / 5 PM CET
Data on the Balance Sheet: Understanding the issues and opportunities

• A quick review of traditional data program ROI methods (covered in Webinar 1) and the downloadable EDM Council assets
• Building momentum to measure and value data and generative AI so that they become reportable intangible assets on the balance sheet
• Use of DataCo constructs for data asset financing
• Where does the ROI on data fit into the ESG equation: Can it help us with transition planning and developing sustainable business models that are less evident today?