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In their recently published book, End-to-End Strategy Execution, William Ulrich and Charles Bowman argued that problematic data is one of the seven deadly patterns undermining strategy execution. In this podcast episode, they interview John Bottega (President, EDM Association) and Professor Peter Aiken (President, DAMA).
Listen to the podcast to learn about mounting data challenges presented by poorly architected, incomplete, redundant, and low-quality data. With data being critical to business viability and the ability to realize the promise of artificial intelligence, the interview focuses on what it takes for an organization to become data driven, laying out practical options for near-term and long-term success.