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How McDonald’s is turning data into a competitive advantage with DCAM and the Data Excellence Program

Tue, Jul 29, 2025

We’re pleased to share that McDonald’s Global has completed a DCAM assessment as part of its ongoing commitment to strengthening enterprise-wide data governance and accelerating data maturity.

With over 43,000 restaurants across more than 100 countries, McDonald’s operates on a massive global scale. To meet the demands of such a complex environment, the organization adopted the EDM Council’s DCAM (Data Management Capability Assessment Model) framework to establish a consistent, scalable approach to data quality, control, and analytics.

Supported by Expleo and Element22, the DCAM assessment provided McDonald’s with a clear benchmark of current capabilities, identified critical gaps, and helped align data initiatives with the organization’s broader digital transformation goals. The result is a practical, actionable roadmap to advance McDonald’s data capabilities and support long-term business growth.

McDonald’s is also participating in the EDM Council’s Data Excellence Program, reinforcing its leadership in adopting best practices for data management and governance.

Read the full case study