By Jim Halcomb, Chief Research & Development Officer, EDM Council
Published on TDAN.com
In our increasingly digital economy, data is the oxygen that powers transformation, fuels artificial intelligence, drives regulatory compliance, and sharpens competitive advantage. From cloud migration, machine learning models, and blockchain applications to real-time customer insights and ESG reporting, every strategic initiative hinges on one critical foundation: data.
Yet despite this universal dependence, most organizations still grapple with fundamental data challenges — inconsistent definitions, fragmented governance, escalating regulatory expectations, and massive growth in data’s volume, variety, and velocity. In other words — as every data professional and even every data user understands — data is more critical than ever, and yet harder than ever to manage effectively.
It’s precisely in this high-stakes context that best practices in data management are not just beneficial — they’re essential…