Past Webinar

Using a Data Products Approach to Quantifying Financial Benefits of Data

Date and Time

Tue, Nov 1, 2022


Enlightened CDOs have the opportunity to grow market capitalization (publicly traded companies) or to drive incremental stakeholder alignment (non-public organizations) based on the hidden value of data. Intangibles make up more than 80% of the Enterprise Value of S&P 500 Companies. Traditional definitions of Intangibles include goodwill, customer lists and intellectual property BUT DO NOT include data. Join us to hear how forward-thinking CDOs are using data economics to drive quantifiable financial value for their organizations.

During this webinar, industry experts will cover:

  • Best practices to building a data products taxonomy
  • Mapping data products to current and potential sources of enterprise value
  • Approaches to quantifying financial benefits of data
  • Best practices to drive alignment between the CDO and CFO for a successful data monetization program
  • Use of publicly-available data sources to drive benchmarking
  • Constraints to data valuation given accounting standards such as GAAP
  • Importance of financial literacy within the data management community


Sunil Soares
Trent Lezer
Chief Data Officer, Greystar Real Estate Partners
Mike Meriton
Co-Founder, EDM Council