Past Webinar

2-part webinar series – CFOs & CDOs: ROI for Data & Generative AI

Date and Time

Wed, Dec 6, 2023


The EDM Council Data ROI Working Group of over 100 cross-industry companies has been hard at work with Chief Data Officers (CDOs) and data management professionals from around the world building the following complimentary Data ROI assets:

  • Data Office ROI (ROI of Data Office)
  • Data As An Asset (Valuation of Data)
  • Data Companies (DataCos)

Empirical studies indicate that intangibles account for more than 90% of the market capitalization of most publicly-traded companies. Interestingly, most intangible definitions exclude data as an asset.

This webinar series will be organized into two sessions.

Webinar 1: November 29 at 11:00 AM ET / 5 PM CET
Aligning the interests of the CDO and CFO: Introducing a practitioner perspective:

  • Understanding what data ROI actually means and where we are in leveraging this insight
  • Real examples of how business cases are built to track data and develop Generative AI projects
  • Tracking the Return on Investment (ROI): How does this influence capital allocation decisions going forward?
  • Measuring the financial value of data and AI: Does usage or purpose influence valuations?

Webinar 2: December 6 at 11:00 AM ET / 5 PM CET
Data on the Balance Sheet: Understanding the issues and opportunities

  • A quick review of traditional data program ROI methods (covered in Webinar 1) and the downloadable EDM Council assets
  • Building momentum to measure and value data and generative AI so that they become reportable intangible assets on the balance sheet
  • Use of DataCo constructs for data asset financing
  • Where does the ROI on data fit into the ESG equation: Can it help us with transition planning and developing sustainable business models that are less evident today?


David Wray
President, DFCG International Group
Karen R. Hiers
Chief Data & Analytics Officer, Northern Trust Corporation
Michael Cappetta
Chief Data Officer, Northwest Bank
Sunil Soares
Founder & CEO, YDC
Valérie Raoul-Desprez
EVP sustainable finance and procurement, Dassault Systèmes
John Bottega
President, EDM Council
Moderator: Mike Meriton
Co-Founder, EDM Council