Past Webinar

2-part webinar series – CFOs & CDOs: ROI for Data & Generative AI

Date and Time

Wed, Nov 29, 2023


The EDM Council Data ROI Working Group of over 100 cross-industry companies has been hard at work with Chief Data Officers (CDOs) and data management professionals from around the world building the following complimentary Data ROI assets:

  • Data Office ROI (ROI of Data Office)
  • Data As An Asset (Valuation of Data)
  • Data Companies (DataCos)

Empirical studies indicate that intangibles account for more than 90% of the market capitalization of most publicly-traded companies. Interestingly, most intangible definitions exclude data as an asset.

This webinar series will be organized into two sessions:

Webinar 1: November 29 at 11:00 AM ET / 5 PM CET
Aligning the interests of the CDO and CFO: Introducing a practitioner perspective:

  • Understanding what data ROI actually means and where we are in leveraging this insight
  • Real examples of how business cases are built to track data and develop Generative AI projects
  • Tracking the Return on Investment (ROI): How does this influence capital allocation decisions going forward?
  • Measuring the financial value of data and AI: Does usage or purpose influence valuations?

Webinar 2: December 6 at 11:00 AM ET / 5 PM CET
Data on the Balance Sheet: Understanding the issues and opportunities

  • A quick review of traditional data program ROI methods (covered in Webinar 1) and the downloadable EDM Council assets
  • Building momentum to measure and value data and generative AI so that they become reportable intangible assets on the balance sheet
  • Use of DataCo constructs for data asset financing
  • Where does the ROI on data fit into the ESG equation: Can it help us with transition planning and developing sustainable business models that are less evident today?


David Wray
President, DFCG International Group
Michael Cappetta
Chief Data Officer, Northwest Bank
Keeley Miles
Deputy Chief Financial Officer, FCE Bank PLC
Sunil Soares
Founder & CEO, YDC
Moderator: Mike Meriton
Co-Founder, EDM Council