Market Study: Enterprise Data Transformation
IELA Digital’s market study, Enterprise Data Transformation, is officially live! This market study provides valuable insights into how data and analytics leaders are modernizing their data infrastructure, integrating Generative AI, and enhancing AI readiness, all while aligning data initiatives with business outcomes.
The study features The Evolving Role of the CDO, an interview with John Bottega, President, EDM Council. In this interview, John discusses the dynamic landscape of the Chief Data Officer’s role over the years. Key highlights include:
- Role Evolution: From managing risk during the financial crisis to leveraging data for business growth.
- CDO Responsibilities: Now includes supporting AI initiatives, with a direct reporting line to the C-suite.
- Challenges: Early turnover due to unclear role definitions and lack of resources, though tenures are increasing as the role gains recognition.
- AI Leadership: Essential attributes for executives leading AI, emphasizing the integration of technology with business strategy.
- Data-Driven Focus: Importance of communicating the benefits of data management in enhancing business outcomes.